Can In-Store Merchant Payments Become a Game Changer for Mobile Financial Services in Pakistan?

Last week, I attended the 9th Mobile Commerce Conference at Movenpick Hotel in Karachi.  The participants from all over the country, in this annual event, provided an excellent networking opportunity. Besides, the event developed an improved understanding of the issues the industry is trying to address.

The efforts of the branchless banking industry are commendable, as they’ve done an outstanding job in developing and shaping up the mobile financial services in Pakistan. However, I noticed a rather disheartening point during the event.

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